Guerrilla Tactics In Network Marketing
Posted by Reyn | November 4, 2008
By definition, Guerrilla is a war tactic using a small group of soldiers to harass the enemy forces with larger number.
Guerrillas usually had ‘disadvantages’ compared to the enemy in term of weapons, quantity and experience. But they were able to utilize whatever they had to the maximum and succeed to at least fighting in par with the enemy.
Starting from this concept, a brilliant marketing strategy was born for small business owners like home-based business network marketers to equally compete with larger companies.
Guerrilla marketing concept was first brought by Jay Conrad Levinson in 1984.
Guerrilla marketing evolved from a passionate belief that small businesspeople with limited resources can compete - and win - on a level playing field with other companies - regardless of their size or financial strength - as long as they’re armed with the right weapons and knowledge.
For Guerrilla Marketing to be effective, there are 3 elements you must have in your strategy.
- Amazement
By amazement, I don’t mean over-the-top promises or exaggerating hypes. I’m talking about the unique ‘wow’ factor that will put you aside from the rest of the competition.
- Content
Guerrillas attack customers by surprise - they constantly over-deliver their promises and create a superior buying experience so that customers will not even think to try from others.
- Involvement
Contrary to the traditional ‘I-talk-you-listen’ business models, guerrilla marketers converse with their their customers in ways that encourage them to become more engaged in the whole process. They understand that their ears are the biggest asset, so they ask questions and focus on solving problems.
In tackling these three tasks, we are extremely blessed by the power of internet. Internet has brought many powerful resources that are readily available for guerrilla marketers to get even more accomplished - better, quicker and with less. For starting out, you will need at least a website and an autoresponder.
Your website will act like a store with high-quality contents as shop attendants who give information. You must also have a compelling sales letter that helps to close the deal.
Assuming that more than 90% visitors do not buy at the first impression, then your autoresponder will act as a follow-up tool. Autoresponder enables you to send emails to your prospects on a regular basis about the products you’re offering. We’re talking about building relationship in the long run here.
So, then you have it all to be a guerrilla marketer. Remember that guerrillas always start small but with carefully planned strategy and resulting in a massive damage to the enemy.
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Posted in Guerrilla Network Marketing |
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