Network Marketing Leads Generation Is Not Rocket Science
Posted by Reyn | November 21, 2008
The biggest challenge of most internet network marketers is not getting enough leads.
At the same time, the lifeblood of your network marketing business is no other than a constant flow of leads.
Network marketing leads generation is not a talent or luck, it can be studied in a very simple way.
Have you heard a marketing strategy that says, “To get the most of your online marketing, build a good mouse trap and let visitors come to you.”?
The metaphor basically implying that when you get a good website with eye-catching graphics, attention-grabbing headlines and great products, visitors will come to your site naturally.
However, this old idea about the world beating a path to your doorstep just because you’ve built a better mousetrap just doesn’t seem to be going according to plan. What is the missing piece? Let’s think logically… say you have the best mouse trap in the world. It has a hypnotizing effect to any mouse running in front of it to come inside the trap. Now, where would you place your mouse trap?
Is it above your refrigerator? Or is it behind the cupboard where mouses usually pass by? Of course you will set it at the place where mouse frequently come. The fact that you have built a good mouse trap is only halfway to your online success. The other half that you lack is traffic!
To pour massive leads into your business, there are two elements you must have:
- Lead Capture Page
The function of lead capture page is to retain visitors’ information such as name and email into a database. This way, you can follow up with them about your network marketing opportunity for as long as they remain in your list. Send them email every day or two explaining the benefits of joining you. Remember, it takes about 7 to 12 exposures before prospects decide to join. You can make lead capture page on your own or just simply buy a squeeze page template.
- Targeted Traffic
This is the most important element of online network marketing business. Unfortunately, this is where most people still unable to get it right. The keyword here is ‘targeted’. Go back to illustration before, you must put your trap in places where your intended preys often pass by. The mistake of many network marketing beginners is placing the trap everywhere and ended up not getting a single lead despite many visitors. Not only this is ineffective, it can also burn your time and money in the long run. Find out where your intended prospects usually go and then advertise there. It’s that simple.
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Posted in Internet Network Marketing Leads Generation |
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Great work Reyn,
Appreciated this article. There is a great deal of good points in this blog. In your Internet marketing plan action is one of the #1 things. Not just action, but strategy.
If you want to attract large numbers of people there is work involved. It is not automatic. Thank you for the information. It was just what I needed.
Jonathon Pugsley
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