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The Most Important Key To Recruiting Massive Downline

Posted by Reyn | January 11, 2009

When copywriting legend, the late Gary Halbert, was asked what would the most important thing be that he would need to write great copy, his answer was simple:

“Starving market!”

And in direct selling business like network marketing, the same rule applied.

If you ever wondered what it takes to grow your network marketing team massively, the key is definitely to first find a starving market.

The problem with many network marketing beginners is that they tend to be a psychic. They like to guess where to get hungry prospects and advertise on places that they FEEL are responsive. In other words, they do not do their research.

Worst, they do not track their result and end up not knowing which one is profitable and which one is burning a hole in their pocket.

Another thing that you need to know is that your result is not mostly determined by the quality of ads, but rather by location. A network marketing expert once said that he could place killer ads in mediocre market and still yield low response. But if he place mediocre ads in hungry market, he will make a killing.

In order to grow your team rapidly and massively, first you must be able to know who your target market market is. Who might be interested in your opportunity? Who have already involved in what you’re doing and are ready to jump in?

Once you get the answers to these questions, the next step is to locate where you can find them. Put yourself in their shoes. If you’re obsessed in what you involved in, this should be easy. Where will you look for information, discuss or buy the things you’re offering? Where is the place that accommodate such activities? This is where your hungry prospects are.

Once you nailed these two correctly, your business will grow faster than you can imagine. These people are searching for what you’re going to offer. They are ready to enter the business, it’s just that they still unsure about whom they should join. This is where you come in. At this point, you don’t even have to scream out loud asking them to join. If you have something that they are searching for, you will attract them like magnet.


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