Part 1 - What Exactly Is Personal Branding?
Posted by Reyn | January 27, 2009
This is part one of the three installment series on personal branding.
Let me ask you a question…
When prospects are contemplating to join network marketing business, which one do they consider the most - the company who runs the program or the person who will become their sponsor?
The network marketing world has gone a tremendous paradigm shift. Today, no longer people choose companies…they choose people. Why? Because a company can give you so much as good product and payplan, while a person can give the support and mentoring that you really NEED to succeed.
With this mindset in mind, whose brand should you endorse the most when prospecting - your company or yourself?
The choice is obvious, but many distributors just don’t know how to brand themselves the right way. They seek to be a better advertiser, a better marketer, a better prospector, a better closer, a better leads generator and a better at everything. But do you know what they’re actually doing? They just become the same as any other people, just a bit better. In the end, they are still networkers. Not wrong, but that’s not what the game is all about.
So what is a brand? It’s not necessarily mean a better product or a better person, although it might be. A brand is just a name that stands out in prospects mind whenever that particular niche is mentioned.
Take McDonald’s in fast food industry for example. McDonald’s burger is definitely not the best burger you can find in your country…or even in your town. Many people claim to be able to cook better burgers. Yet, do you think they can sell as many burgers as McDonald’s? Most probably not. McDonald’s brand is stuck strongly in the people mind that many people will not consider eating other burgers.
Branding tends to create a better perspective, not a better product. So your job is to create changes that impress a better perspective. Stop trying to outdo the competition by being the best. It can be done though, but why bother to compete in the bloodbath battle if you can still be a winner even if you’re not the best?
You need to seriously ask yourself, “Am I trying to create a better person or a better perspective?” When all has been said and done, many people are focusing on creating a better person and at the end of the day, they left wondering why doesn’t someone recognize my awesome abilities?
That’s your duty. No one cares about you. Not your prospects, not your customers, not your downline. They only care about themselves. Only you care about you. And you’re in the position to do something about it. Do you want your name to be swept away in the sea of competition or do you want it to stick in the prospects mind?
Bottom line, your brand lives and dies not in your mind, but in the minds of your prospects. If you understand this fact, you’re halfway to creating your own personal brand.
On the next part, I’m going to cover in details about the science of personal branding and the crucial elements involved in. If you want to be kept up to date to the latest post, you can subscribe to my blog via RSS or email. See below for more details.
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